I recently finished a couple of good books on business, written by advertising businessman, Donny Deutsch. Deutsch, who built his advertising agency into a multi-million dollar enterprise, currently can be seen on CNBC, as well as a frequent guest on such shows as MSNBC’s “Morning Joe” (a great morning talk show!).
Deutsch’s first book, Often Wrong, Never In Doubt: Unleash The Business Rebel Within, provides both interesting business advice, along with very entertaining behind-the-scenes stories about the rise of his ad agency. His second, and most recent, book is titled The Big Idea, which is also the name of a CNBC business show Deutsch hosts. In The Big Idea, Deutsch outlines a useful road map for people starting out a new business. It also provides a lot of on line resources and websites for the would-be entrepreneur.
To find out more about Deutsch and his books, go to his official website at http://www.donnydeutsch.com/